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It has been announced from Hoonigan’s Instagram feed that Ken Block, 55, has died today as a result of a snowmobiling accident. His personal Instagram account featured photos from Park City, Utah, in the snow over the weekend.
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Hoonigan and the mastermind of the Gymkhana video series recently posted a drifting video on his YouTube channel featuring an Audi S1 Hunitron on the Las Vegas Strip.
Block had a long-standing partnership with Ford Performance before moving to Audi in 2021.
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In a post shared tonight on rally driver Ken Block’s Hoonigans Instagram account, the organization wrote: “It is with our deepest regret that we can confirm that Ken Block passed away in a snowmobile accident today. Ken A visionary, a pioneer and an icon. And most importantly, a father and husband. He will be greatly missed.
Please respect the privacy of the family at this time while they grieve.”
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a life in fast-forward
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The loss of Ken Block is unimaginable. He wasn’t just a racer or TV personality; He changed automotive culture. Taking a look at his biography is quite impressive. After co-founding the successful skate shoe company DC Shoes, Ken Block decided to try rally racing, inspired by his friend Travis Pastrana. He was about 40 years old at the time, and within a year was ranked in the top 10 in his class.
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He led the fast life, partnered with co-driver Alex Gelsomino, won medals at the X Games, and competed in five different rally series over the next two decades. At the same time, he was appearing on television shows such as Top Gear and Stunt Junkies and racing in one-off events such as One Lap of America.
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Perhaps most life-changing for Block, and all of us, was the debut of the Gymkhana video series, which began as a marketing exercise for DC. It can be hard to remember the days before Block’s Gymkhana, when some tectonic plate “floated” into the mainstream, and if you drove a Subaru, you wouldn’t even get out of bed for a Mustang, let alone a Mustang.
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Block was not alone in blurring the lines between various racing disciplines and automotive cultures, but no one had done so with a larger audience. Gymkhana videos encouraged a mix of interests, improved car culture, and introduced young drivers to rare models and famous roads like Pikes Peak. Block’s incredible car controls drew us in, but what keeps us coming back is his obvious love and enjoyment, not only of his cars and skills, but of all the supporting drivers, riders, and those behind the cameras capturing the images. His joy was contagious, and it was clear he wanted to share it.
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Ken Block lived a life free from bondage. He merged skateboarding with rally cars with lowriders. He moved effortlessly between the roles of marketing mogul, serious competitor and family man. Heck, it didn’t even obey the laws of gravity. His influence was needed, and will be missed.
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Block is survived by his wife, Lucy Block, and their three children.
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preliminary information from the authorities
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The Wasatch County (Utah) Sheriff’s Office posted on Facebook that its 911 call center received a call at approximately 2 p.m. that there had been a snowmobile accident, and the sheriff’s office, Utah State Parks and U.S. Search and rescue and Forest Service personnel responded. The post said: “The driver, Kenneth Block, a 55-year-old male from Park City, Utah, was riding a snowmobile when the snowmobile fell on him. He was pronounced dead at the scene. The accident Mr. Block was a Was riding with a group but was alone when the accident happened.
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“The State Medical Examiner’s Office will determine the official cause of death. We are saddened to hear of the loss of Kenneth and our hearts are with his family and friends. We thank all of our first responders for their continued service. “